Now more than ever, employees are looking to their employers for guidance on navigating available benefits and how to stretch their dollars further. As such, effective communication for open enrollment 2025 is critical. According to a Willis Towers Watson report , 84% of employers plan to expand their tools in 2023 to help employees navigate their enrollment decisions, compared with 70% last year. Employees are likely paying more attention this year as they navigate record-high inflation and work to maximize every hard-earned dollar. Many of today’s workers want help understanding how much money to put aside for retirement, emergency savings and healthcare expenses. Employers have an opportunity to shine by effectively communicating and guiding employees throughout the enrollment process and the rest of the year. As the 2025 open enrollment season approaches, employers are poised to provide their employees with resources and digital tools. Here are eight tips you can use to effectively

Getting employees informed, engaged and enrolled in their benefits can seem like an insurmountable feat. Employees sometimes ignore important emails regarding their benefits and wait until the enrollment deadline to ask questions. These 11 guiding employee benefits communication and enrollment questions can help you gauge your current communication efforts to find areas of improvement. 11 Employee benefits questions employers should ask themselves When thinking about your communication efforts, know that not every organization is the same. Some organizations may have more bandwidth than others, making it easier to generate materials or assist employees with their questions. Take a moment to reflect on your communication efforts and answer the following questions: Does your organization regularly send benefits descriptions to employees at least one month before open enrollment? Does your organization conduct in-person or online benefits meetings with employees prior to enrollment? Do yo