Offering voluntary benefits is a great way to enhance your benefits package, differentiate from competitors and increase employee satisfaction — all with little impact on your budget. However, while employers may choose to offer convenient and valuable voluntary benefits, many employees do not understand the advantages or are unclear about how they work. Educate your employees on the advantages of these voluntary benefits so that you both reap the rewards. Demonstrate the value of voluntary benefits When compared to employer-sponsored benefits, many employees may fail to see the value of voluntary benefits that they must personally finance. For example, research shows that employees might not be aware that purchasing insurance through their employer group is often cheaper than buying individually. When promoting your voluntary benefit options , discuss the advantages of having insurance coverage and the risks of going without and emphasize the convenience and value of purchasin